Wednesday, March 14, 2012

Video: Royal rebranding as Britain preps for the Jubilee, Olympics



>>> time for this beautiful city and for this entire country as the olympic athletes are just months away, along with the crowds and the eyes of the world . from here in london tonight , kier simmons reports on the hard work going on for what is hope to be a moment of glory.

>> reporter: britain 's dancing, joking, volleyball-playing prince ended his jubilee tour this weekend, a new generation leading a royal rebranding.

>> you can't sit there with a stiff upper lip and crossed arms and not getting involved. i've had an amazing time.

>> reporter: an old family helping put a new face on britain in a year when billions will be watching. the queen's diamond jubilee in june, the olympics in july and august, a marathon celebration, an entire country getting ready for its close-up. hoping to remind the world that great britain can put on a good show. one mile from the olympic stadium , a giant bell has been commissioned to open the games at the very foundry that cast the liberty bell .

>> bell-ringing is incredibly english. english like cricket, like beer, warm beer , especially.

>> reporter: eight more bells will be cast here for the queen's jubilee. in june, they will ring out across the thames, leading a flo flotilla carrying the queen. london must prove it won't be sunk by an event as big as the olympics . the games involve millions of visitors at 34 separate venues. the cost, $17 billion, plus security and policing. two out of three brits say in these tough times, it's not worth it.

>> for ordinary people, i don't think it will be good.

>> reporter: but the olympics could also be a windfall for britain 's pocketbook and its image. so attitudes are likely to warm here as summer approaches and britain reclaims a place it has held many times before -- the center of the world stage, hoping to put on the greatest show on earth . kier simmons, nbc news, london.

Source: http://video.msnbc.msn.com/nightly-news/46711937/

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